Sealy News

Sealy Shares Bedroom Humor With New Schwag Shop

Saturday, April 21, 2012

TRINITY, N.C. (April 21, 2012) – In keeping with the playfully suggestive  “Whatever You Do in Bed, Sealy Supports It” campaign, Sealy, Inc. (NYSE: ZZ), North America’s No. 1 mattress brand, announces the launch of the Sealy Schwag Shop. Housed on the Sealy Facebook page, the Sealy Schwag Shop offers a variety of apparel celebrating some of life’s more humorous moments in bed. 

 

“We’ve created the Sealy Schwag Shop to maintain our cultural relevance with consumers,” said Jodi Allen, chief marketing officer, Sealy, “Our humorous t-shirts are intended to poke fun at all of the living that goes on in bed and remind everyone that, no matter what you do in bed, Sealy supports it.”

 

The Sealy Schwag Shop will debut during High Point Market, April 21-26.  The new social media content launches on the heels of the Company’s successful Bed Buddies sweepstakes that garnered almost 40,000 entries. Sealy has surpassed 251,000 fans on Facebook and increased overall “wall” interaction more than 400 percent to date. 

 

For additional information on the Sealy Schwag Shop and digital programs, please contact Jenny Sherman at jenny.sherman@mslgroup.com or 312-861-5257.

 

About Sealy
Sealy owns one of the largest bedding brands in the world, with sales of $1.2 billion in fiscal 2011. The Company manufactures and markets a broad range of mattresses and foundations under the Sealy(R), Sealy Posturepedic(R), Sealy Embody(TM), Stearns & Foster(R), and Bassett(R) brands. Sealy operates 25 plants in North America, and has the largest market share and highest consumer awareness of any bedding brand on the continent. In the United States, Sealy sells its products to approximately 3,000 customers with more than 7,000 retail outlets. Sealy is also a leading supplier to the hospitality industry. For more information, please visit
www.sealy.com .

Media Relations

John Feld
One Simple Plan
612.677.2248
john.feld@onesimpleplan.com