Sealy Introduces New Gel Offering at Las Vegas MarketMonday, January 30, 2012
TRINITY, N.C. (January 30, 2012) – Sealy®, Inc. (NYSE: ZZ), North America’s No. 1 mattress brand, introduces its new line of specialty gel mattresses, Optimum™ by Sealy Posturepedic. The new line uses gel memory foam to deliver optimal temperature, comfort and support levels for the best sleep experience possible.
“The biggest complaint about foam mattresses is they tend to sleep too hot and nothing is more frustrating than getting too hot while you sleep,” said Jodi Allen, chief marketing officer, Sealy. “Our new gel line offers a new kind of mattress that works with your body to create an optimal sleeping temperature, drawing excess heat away from your body for deeper, more restful, sleep.”
The Optimum by Sealy Posturepedic is a mattress unlike any other, thanks to innovations like OptiCool ™ gel memory foam fused with OUTLAST® material, which is more effective for removing excess heat during the night. The OptiCool gel memory foam is 12 times more effective than standard memory foam or gel alone.
In addition to providing a refreshing coolness like the cool side of the pillow, the new line includes enhancements at both the top and bottom of the mattress. OptiSense ™ memory foam creates a body-hugging top layer of comfort, while OptiCore ™ is a firmer section at the bottom of the mattress designed to provide a deeper layer of support while providing a substantial seating edge.
Sealy is supporting the newly designed mattress launch with a new marketing campaign and in-store experience. The campaign will feature new television commercials highlighting the optimal sleep experience. The in-store experience will combine unique lighting with striking visuals pulled from the television commercial to demonstrate the temperature-regulating qualities of the new Optimum ™ mattress.
“We are extremely excited to introduce this new gel line of mattresses under our recently formed Specialty Bedding division. We expect it will be met with great enthusiasm by both consumers and retailers,” said Mark Delahanty, vice president/general manager, specialty bedding at Sealy. “This mattress was developed to meet the evolving needs of our consumers and is different from anything currently on the market.”
The new Optimum by Sealy Posturepedic will be on display at the 2012 Las Vegas Market, January 30 - February 3, in the Sealy Showroom.
Sealy owns one of the largest bedding brands in the world, with sales of $1.2 billion in fiscal 2011. The Company manufactures and markets a broad range of mattresses and foundations under the Sealy(R), Sealy Posturepedic(R), Sealy Embody(TM), Stearns & Foster(R), and Bassett(R) brands. Sealy operates 25 plants in North America, and has the largest market share and highest consumer awareness of any bedding brand on the continent. In the United States, Sealy sells its products to approximately 3,000 customers with more than 7,000 retail outlets. Sealy is also a leading supplier to the hospitality industry. For more information, please visit www.sealy.com.
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