SEALY ANNOUNCES MAY-DAY PAY-DAY SWEEPSTAKES WINNERWednesday, July 18, 2012
TRINITY, N.C. (July 18, 2012) – Sealy, Inc. (NYSE: ZZ), the largest bedding manufacturer in the world , has announced the winner of its May-Day Pay-Day sweepstakes. Kaley C. of Glenview, Ill. received $100,000 after purchasing a Sealy brand mattress at a local Bedding Experts.
“We received an unprecedented number of entries and are thrilled to give away $100,000 in cold hard cash,” said Jodi Allen, chief marketing officer, Sealy. “Sealy promotions, like the May-Day Pay-Day sweepstakes, encourage consumers to visit our retail partners and try out our products, and we look forward to future promotions.”
The sweepstakes took place during the Memorial Day holiday, one of the biggest mattress sales periods, with the goal of driving traffic in stores. To be eligible to win, consumers visited a participating retail store, retrieved the serial code from any floor model or purchased Sealy or Sealy Posturepedic mattress and entered the code to the Sealy Facebook page or Sealy.com between May 12 and June 3.
“I’m thrilled to win the Sealy May-Day Pay-Day sweepstakes,” said Kaley C. “I plan to use the $100,000 cash prize to finally be able to put a down payment on a home.”
Sealy owns one of the largest bedding brands in the world, with sales of $1.2 billion in fiscal 2011. The Company manufactures and markets a broad range of mattresses and foundations under the Sealy(R), Sealy Posturepedic(R), Sealy Embody(TM), Stearns & Foster(R), and Bassett(R) brands. Sealy operates 25 plants in North America, and has the largest market share and highest consumer awareness of any bedding brand on the continent. In the United States, Sealy sells its products to approximately 3,000 customers with more than 7,000 retail outlets. Sealy is also a leading supplier to the hospitality industry. For more information, please visit www.sealy.com .
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