TRINITY, N.C. (September 19, 2011
– Sealy® (NYSE: ZZ), North America’s No. 1 mattress brand, has released the soundtrack of its popular Sealy Posturepedic
advertising campaign. In response to overwhelming consumer demand, the full track of the song featured in the Sealy Posturepedic “Jump” commercial is now available for free download through Sealy’s Facebook Page.
“We’ve received a tremendous response from our ‘Jump’ commercial and numerous inquiries on the song used in the spot,” said Jodi Allen, chief marketing officer at Sealy. “In keeping with the positive momentum behind our Posturepedic campaign, we’ve decided to support one of the most popular things people to do in bed – listen to music – with the release of the full version of the song.”
“Jump” is a commercial that started airing nationwide in early 2011 as part of the Sealy Posturepedic marketing campaign, “Whatever You Do In Bed, Sealy Supports It.” The spot, created by agency of record Leo Burnett, showcases the playful childhood past-time of jumping on the bed. Produced by music house The Lodge, the upbeat song featured in the commercial was created exclusively for Sealy Posturepedic.
To download the song, visit www.facebook.com/sealymattress.
For additional information on the Sealy Posturepedic marketing campaign, please contact Jenny Sherman at
Sealy is the bedding industry's largest global manufacturer with sales of $1.2 billion in fiscal 2010. The Company manufactures and markets a broad range of mattresses and foundations under the Sealy
, Sealy Posturepedic
, Sealy Embody
, Stearns & Foster
, and Bassett
brands. Sealy operates 25 plants in North America, and has the largest market share and highest consumer awareness of any bedding brand on the continent. In the United States, Sealy sells its products to approximately 3,000 customers with more than 7,000 retail outlets. Sealy is also a leading supplier to the hospitality industry. For more information, please visit