TRINITY, N.C. (September 9, 2011 ) – Sealy ® (NYSE: ZZ) , North America’s No. 1 mattress brand, has announced an exclusive partnership with Dometic Corp to offer Sealy Posturepedic Ò RV mattresses for the first time ever to manufacturers.  The significant addition for the RV business seeks to dismiss the widespread poor quality mattress issues that have long-plagued the industry.  Sealy was selected by Dometic Corp based on brand awareness and top quality mattresses with the highest customer loyalty and repurchase rate, and the fastest growing specialty brands for the past three years.  

“With more than 60 years of designing and building Posturepedic mattresses with support in mind, we’ve realized that a good night sleep extends past the bedroom,” said Jodi Allen, chief marketing officer at Sealy. “Our new partnership with Dometic will bring quality mattresses to RVer’s no matter what their travel plans and type of RV while they enjoy the open road.”

The exclusive mattress line will feature the Sealy Posturepedic 600 DSx Plush Euro Pillow Top RV mattress available in 72x80 king, 60x80 queen and 60x75 RV-queen sizes.  Similar to the recently launched Sealy Next Generation Posturepedic, all RV mattresses will feature the CoreSupport Center, Titanium DS innersprings, LiftRight Surround handles and StayTight foundation.  

For additional information on the Sealy exclusive deal with Dometic Corp, please contact Jenny Sherman at Jenny.Sherman@mslgroup.com or 312-861-5257.