TRINITY, N.C. (August 1, 2011
– Stearns & Foster
, a luxury brand of Sealy, has announced a renewed commitment to The Salvation Army to donate mattresses to its residential shelters through the Gift of Sleep program during the 2011 holiday season. In its second year, the program calls attention to the many
Americans who will not have a place to sleep this holiday season while emphasizing The Salvation Army’s continued need for mattress donations.
The Gift of Sleep program is a continuation of Stearns & Foster’s dedication to philanthropic endeavors and commitment to community service.
“We are proud to partner with a charitable organization like The Salvation Army and to give the gift of sleep to those who need it most this holiday season,” said Jodi Allen, chief marketing officer, Sealy. “Stearns & Foster founders, G.S. Stearns and Seth Foster both came from humble beginnings and we commemorate the legacy of the Stearns & Foster brand with our continued partnership and commitment to this program.”
Last year, Stearns and Foster donated $1 million dollars worth of new mattresses to The Salvation Army, ensuring those who rely on The Salvation Army’s residential shelters had a safe and comfortable place to rest their heads.
This year, Stearns & Foster will base the total donation amount to The Salvation Army on the number of mattress sets sold through January 8, 2011. For every Stearns & Foster® mattress sold by participating retailers between November 23, 2011 and January 8, 2012 Stearns & Foster will donate $100 towards new mattresses for The Salvation Army’s residential shelters, with a total value of up to $1 million. Participating Stearns & Foster® retailers can also support their local Salvation Army residential shelters by participating in a retailer gift-matching opportunity. The Gift of Sleep program will coincide with The Salvation Army’s iconic Red Kettle Campaign which raises millions of dollars in donations to help provide food, clothing, and toys for families in need during the holidays.
For more information on Sealy’s Stearns & Foster Gift of Sleep program, please contact Jenny Sherman at
Sealy is the bedding industry's largest global manufacturer with sales of $1.2 billion in fiscal 2010. The Company manufactures and markets a broad range of mattresses and foundations under the Sealy
, Sealy Posturepedic
, Sealy Embody
, Stearns & Foster
, and Bassett
brands. Sealy operates 25 plants in North America, and has the largest market share and highest consumer awareness of any bedding brand on the continent. In the United States, Sealy sells its products to approximately 3,000 customers with more than 7,000 retail outlets. Sealy is also a leading supplier to the hospitality industry. For more information, please visit
About The Salvation Army
The Salvation Army, an evangelical part of the universal Christian church established in London in 1865, has been supporting those in need in His name without discrimination for 130 years in the United States. Nearly 30 million Americans receive assistance from The Salvation Army each year through the broadest array of social services that range from providing food for the hungry, relief for disaster victims, assistance for the disabled, outreach to the elderly and ill, clothing and shelter to the homeless and opportunities for underprivileged children. 82 cents of every dollar The Salvation Army spends is used to support those services in 5,000 communities nationwide. For more information, go to www.salvationarmyusa.org.