TRINITY, N.C. (April 11, 2011)
– Sealy® (NYSE: ZZ), North America’s No. 1 mattress brand, is celebrating a milestone in the launch of the Next Generation Sealy Posturepedic® line and Whatever You Do In Bed, Sealy Supports It™ marketing campaign – one million You Tube views of its much-talked about “Afterglow” television spot.
The playful campaign, which kicked off in February, was a first among mattress manufacturers not only for its provocative content, but also for its aggressive digital outreach including a free mobile app inspired by the fortune cookie game where one adds the words “in bed” to the end of a fortune. In just two months, the “In Bed
Tagger” has been downloaded more than 80,000 times and even hit the top 20 free app list allowing countless consumers to transform everyday objects, moments and photos into the ultimate fortune cookie joke.
“Hitting one million views, combined with the success of the app, is testament of our commitment to bring innovation in the digital marketing space,” said Jodi Allen, chief marketing officer at Sealy. “We are thrilled to reach such an achievement so early in our campaign and look forward to exploring new ways to engage with consumers – both online and offline.”
Sealy is the bedding industry's largest global manufacturer with sales of $1.2 billion in fiscal 2010. The Company manufactures and markets a broad range of mattresses and foundations under the Sealy
, Sealy Posturepedic
, Sealy Embody
, Stearns & Foster
, and Bassett
brands. Sealy operates 25 plants in North America, and has the largest market share and highest consumer awareness of any bedding brand on the continent. In the United States, Sealy sells its products to approximately 3,000 customers with more than 7,000 retail outlets. Sealy is also a leading supplier to the hospitality industry. For more information, please visit