TRINITY, N.C. (July 21, 2010) – Sealy® (NYSE: ZZ), North America’s No. 1 mattress brand, today announced the launch of an exciting new social media campaign for its Embody™ memory foam and latex line of mattresses. The campaign begins with a new Facebook page and Twitter feed to get consumers excited and talking about the new line that offers simple, healthy rest. 

“We are continuing our foray into the world of social media by connecting with our consumers in a meaningful way, while also differentiating our brand portfolio in the digital medium,” said Jodi Allen, chief marketing officer, Sealy. “We’ve already received such positive feedback from consumers about the Embody by Sealy line and wanted to create an innovative and exciting platform to drive awareness about the new brand.” 

The new social media platform will enable Embody to run a variety of consumer contests and promotions throughout the year, while also allowing for direct conversation with consumers on the topics of sleep and health. 

“In today’s environment, we realize that it is about more than just the product. We want to be able to engage with our consumers in a way that allows us to improve their overall lifestyles,” said Allen. 

Sealy is inviting consumers to become fans on Facebook (www.facebook/embodybysealy) and Twitter (twitter.com/embodybysealy). Consumers will, in turn, be the first to know about the various contests and sweepstakes as part of the larger campaign, while having direct access to relevant sleep articles and new product information. 

“This will be the first step in a much larger strategy to drive leadership in the digital medium,” said Allen. “Beginning with Embody, you will see from Sealy new and innovative approaches to marketing our entire portfolio from a digital perspective.”

About Sealy Corporation                                                                                                                              

Sealy is the bedding industry’s largest global manufacturer with sales of $1.3 billion in fiscal 2009. The Company manufactures and markets a broad range of mattresses and foundations under the Sealy(R), Sealy Posturepedic(R), Stearns & Foster(R), and Bassett(R) brands. Sealy operates 25 plants in North America, and has the largest market share and highest consumer awareness of any bedding brand on the continent. In the United States, Sealy sells its products to approximately 3,000 customers with more than 7,000 retail outlets. Sealy is also a leading supplier to the hospitality industry. For more information, please visit www.sealy.com .